Originality Sells

Author: Relentless Software

11th January 2006. Brighton, UK. Relentless Software has proven that originality sells. Their innovative trivia quiz title - 'Buzz!: The Music Quiz'-not only took a coveted spot (no.4) in the Full Price PlayStation 2 Christmas top 5 and no. 15 in the full price all formats charts but is the ONLY original i.e. non-sequel, non-licensed game in the entire Top 20!*

Bucking the trend by developing original lifestyle/social games Relentless worked closely with SCEE in developing Buzz to appeal to both hardcore and casual gamers. The innovative buzzers, instead of joypads, being key to game's success.

Andrew Eades, Development Director and co-founder of Relentless commented, 'We're clearly delighted to have a hit on our hands but quite shocked to see that it's the only original title in the entire Top 20. Still, it goes to show that with the right concept supported by strong sales and marketing original titles can be very successful, even at Christmas.' He continued, 'Sony are definitely ahead in the lifestyle/social games market - they've made huge strides in this area and that can only be good for the industry as a whole.'

David Wilson, Head of PR, UK, SCEE added, 'PlayStation 2 is now a feature in over 8 million UK homes - yet we are still guilty of having a very male bias in our average users. Fresh and original titles like Buzz (and also EyeToy and SingStar) are helping us to bring the joys of PlayStation to a much wider demographic, from young to old, male to female. Buzz is brilliant and defeating the commonly held stereotypes about PlayStation gaming - it is a real social gaming experience = literally fun for everyone to get involved, a 21st century parlour game!'

Buzz: The Music Quiz - the first in a buzzing new range of quiz shows where you and your friends are the contestants! Featuring 5000 individually prepared music questions - with over 1000 music clips spanning six decades of music - Buzz is the ultimate test of musical knowledge.

Coming complete with four specially made buzzers, Buzz is a music quiz that anyone can play, appealing to anyone who's ever listened to the radio!

For further information please contact: Alison Beasley, Lincoln Beasley PR

T: +44 (0) 1608 645756 E: [email protected]

M: +44 (0) 7966 449130

About Relentless Software

Relentless Software was formed in late 2003 by Andrew Eades and David Amor. Both Eades and Amor have track records in the videogames industry that include working at DMA, Virgin and Electronic Arts, and on many games including the Lemmings and Harry Potter franchises. The company is based in Brighton and currently employs 25 staff with plans to expand to 50 over the coming months.

The company plans to create and develop new and exciting games for the mass market - re-hashing the same old ideas and releasing me-too titles is not part of the plan.

Relentless released their first title, DJ: Decks and FX (Sony) in late 2004 and was subsequently nominated for a BAFTA. Relentless was also nominated for 'Best New Studio' in the recent Develop Industry Excellence Awards. For further information please visit the company website: www.relenteless.co.uk

Notes to Editors

Buzz^TM 2005 Sony Computer Entertainment Europe. Published by Sony Computer Entertainment Europe. Developed by Relentless Software Limited. Buzz is a trademark of Sony Computer Entertainment Europe. All rights reserved.

Source: UK Charts courtesy of ELSPA. Chart information gathered by Chart-Track. Full price PlayStation 2 Top 20 chart.