Outside broadcasting : All you need is love, or an internet connection

TV News | London, 17th March - On a blustery and somewhat cold Wednesday afternoon in mid February, gamers watching Game Network on channel 172 via the Sky Digital media delivery system were treated to an exclusive treat of an interview with the programmers of Ubisoft's international smash hit "Tom Clancy's Splinter Cell : Chaos Theory"

Live television has been around for years, but that cold and windy afternoon marked a distinct change in the way live games television is broadcast as medium, and its method of delivery. Using custom equipment designed to record and stream data over the internet direct to Sky telemedia's uplink station in London, the entire interview was filmed on location, without the need for satellite linkups, nor a feisty team of engineers.

Rolling out its first test of its outside broadcasting, skytelemedia intends to test its broadcasting system internationally over the next month before rolling out a full service outside broadcasting unit for this summers E3 conference across the pond in Los Angeles.

"We're pleased to be able to roll out this service a full 3 months ahead of schedule", said Gareth Williams, producer of Livewire. "With a capability of broadcasting live from anywhere in the world with an internet connection, we're proud to be able to cover any event, anywhere!"

Mike Ruston, senior producer continued. "This shows our premier brand, Game Guru's commitment to bringing the most up-to-the-minute coverage for casual gamers and hardcore fans alike." He enthused "It's been an exciting couple of months for us, bringing technology and games to a wider audience before anyone else. We remain committed to our goal of being the UK's premier live games television broadcaster"

++Note to representatives++

About Sky Telemedia Ltd

Headquartered in Hong Kong, Sky Telemedia is led by highly experienced management who have a successful track record of building profitable multi-million dollar businesses providing value-added billing and distribution services in the international telecom sector.

The company operates across multiple platforms, principally fixed-line and wireless telephones, the Internet, and is particularly focused on interactive television

About Livewire

Livewire is the only live & interactive games review show targeted at the United Kingdom. With a host of features to get the viewer involved including TXT, MMS, Telephony and Online Gameplay, there really isn't an alternative to the most up-to-the minute review show on television.

Any enquiries about filming, production or hiring should be directed as below.

Gareth Williams

Producer

+44 (0)207 1900 300

+44 (0)7952 418 116

Mike Rushton

Senior Producer

+44 (0)207 1900 300

+44 (0)7867 781 554