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POPCAP GAMES® LAUNCHES CUSTOM BACKUP CD SERVICE BY CUSTOMCD.US

Gamers are now able to purchase a CD backup copy of their downloaded game for peace of mind.

March 28, 2006

3 Min Read

[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Author: PopCap Games

Los Angeles, Calif. (USA) and Krefeld, Germany -- Monday, March 28, 2006 - CustomCD.us (www.customcd.us) today announced that the leading casual game developer and publisher PopCap Games (www.popcap.com) , has launched a new service in its online store that gives PopCap customers the ability to purchase a CD backup copy of their download game purchases in a single transaction. After a thorough vendor selection PopCap Games chose CustomCD.us to provide this service.

Each backup CD is custom built and mailed directly to the customer. PopCap provides the backup CD for just $4.95 (including postage and handling) and provides a special bonus by giving the customer free trials of deluxe versions of other popular PopCap titles on the same CD.

Customers get the convenience and speed of downloading their game purchases with the security of a CD backup copy -all in one order. Customers in the USA, Canada and Europe can expect to receive their CDs within approximately 2-7 days.

PopCap Games chose CustomCD.us for its great quality, high levels of personalization and customization, and rapid processing of orders from 3 fulfillment centers in the USA and Europe. CustomCD.us is the only vendor that has the capability to fulfill orders like this from Europe. PopCap Games recently opened a new office in Dublin, Ireland to help develop and localize games for international markets, provide faster, more direct support for its international partners, and generally accelerate PopCap's overseas expansion.

"Our team thoroughly evaluated a variety of vendors and the choice was clear, CustomCD.us. The reputation of our brand and customer satisfaction are extremely important to us and CustomCD.us was the only vendor that offered so much in the way of a personalized, beautiful color presentation as well as the ability to fulfill orders rapidly from centers in the USA and Europe," said Dave Haas, Chief Operating Officer at PopCap Games.

"PopCap is known for the quality and popularity of its games and the devotion of its customers," stated Jeff Bianco, President of CustomCD.us. "For these reasons, we're especially proud that PopCap Games selected CustomCD.us as its on-demand backup CD fulfillment partner."

For more information regarding CustomCD.us, please visit www.customcd.us.

About PopCap Games

PopCap Games (www.popcap.com) is the leading provider of casual games in the world. Based in Seattle, Washington, PopCap was founded in 2000 by three friends from the online games industry, and has grown tremendously while maintaining its "grassroots" idealism and design philosophy. PopCap's games have been downloaded more than 175 million times, and its flagship title Bejeweled has sold more than 5 million units across all major platforms. PopCap games are available for Web, PC and Mac, videogame consoles, cell-phones, PDAs and other mobile devices, on-demand TV, in-flight on leading airlines, and more.

About CustomCD.us

CustomCD.us, a division of IA Users Club, Inc., provides turnkey solutions that enable software publishers to offer download customers personalized burn-on-demand CDs of the software they just purchased. These solutions help software publishers increase revenues and customer satisfaction, while also lowering customer support requests. Publishers gain additional promotional and sales opportunities because each backup CD sold can include trial copies of the publisher's other software, special offers and the ability to take orders for those products. Clients of CustomCD.us include such leading providers of games and software as GameHouse, WildTangent, Zylom, PopCap Games, Trymedia Systems, Shockwave.com, RealArcade, iWin.com, Broderbund and Avanquest USA.

For further information, contact:

Press Contacts:

Jeff Bianco, President

Director of Public Relations

CustomCD.us

(310) 287-2001 x801

[email protected]

Garth Chouteau,

PopCap Games

(415) 602-8147

[email protected]

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