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“PR FOR GAMES” CONFERENCE A ROUSING SUCCESS
San Francisco conference "a success".
November 11, 2004
2 Min Read
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
TriplePoint | FOR IMMEDIATE RELEASE
SAN FRANCISCO, CA - November 10, 2004 - Kohnke Communications, a public relations agency specializing in interactive entertainment, held their second annual "PR for Games" conference last Thursday at the renowned Fairmont San Francisco. Publicists, journalists and marketing professionals traveled from throughout North America as well as the United Kingdom to participate, resulting in record attendance.
Ken Levine of Irrational Games kicked off the conference with a call to action - challenging public relations professionals to regard their jobs as scientifically as game developers do, and urging all to find heroes and high standards by which to measure their work. The rest of the day's discussions centered around this principle - including talks regarding cover acquisition, marketing challenges, working with Hollywood, how PR effects retail, broadcast tactics and PR lessons from other industries.
Speakers and affiliations included:
Aaron Boulding, IGN
Karen Conroe, Ubisoft
John Cross, Electronics Boutique
Flint Dille, Bureau of Film and Games
Gregory Ellwood, Freelancer
Eugene Evans, Mythic Entertainment
Steve Fowler, Sega/Sammy Holdings
Marc Franklin, Konami Digital Entertainment - America
Neil Haldar, MGM Interactive
Heather Hawkins, Metreon - A Sony Entertainment Center
Dan "Shoe" Hsu, Electronic Gaming Monthly
Ken Levine, Irrational Games
Mitch Kampf, Logitech Inc.
Sean Kauppinen, Sony Online Entertainment
John Keefer, GameSpy
Justin Keeling, G4 Media Inc.
Geoff Keighley, Entertainment Weekly & Business 2.0
Richard Leibowitz, Union Entertainment
Ken Levine, Irrational Games
Carter Lipscomb, AOL Games
Scott McGrew, NBC Universal, KNTV
Andy McNamara, Game Informer
Dan Morris, PC Gamer
Wes Nihei, GamePro
Michelle Nino-Schroder, Activision Inc.
Mike Sabine, International Development Group
Tammy Schachter, Electronic Arts
Larry Stern, EXTRA
Tracey Thompson, Great Dane Consultants
Greg Vederman, PC Gamer
Tuyen Vo, GPlay
Next year's "PR for Games" conference is scheduled for November 3, 2005.
About Kohnke Communications LLC
Kohnke Communications LLC is a public relations agency specializing in interactive entertainment. The agency provides comprehensive public relations strategies, crisis management, event planning and media training tailored to the video game industry.
CONTACT:
Erica Kohnke Kain
(415) 777-4000
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