The Merge Will Strengthen KRAFTON’s Independent Studio System, Which Will Encourage Individual Growth of its Studios
December 1, 2020
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
KRAFTON, Inc. :
PANGYO, SOUTH KOREA – 1 DECEMBER 2020 – Today, KRAFTON, Inc., responsible for entertainment properties such as PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) and TERA, announced that its subsidiary PUBG Corporation has fully merged into KRAFTON under its independent studio system. The company will now focus strictly on development under its new name PUBG Studio. The news follows a previous announcement detailing the fact that PUBG Corporation’s publishing and support teams have integrated into KRAFTON.
KRAFTON also announced that its two other subsidiary studios, PNIX, Inc. and Delusion Studio, Inc., have consolidated into a new mobile games studio called RisingWings, Inc.. PNIX focused on casual mobile games and were known for Archery King and Bowling King, which have hit over 80 million and 91 million worldwide downloads respectively. Delusion Studio previously developed the mobile RTS game Castle Burn.
KRAFTON’s independent studio system seeks to empower its development teams with the autonomy to build their own unique identities and pursue their own creative visions. The system now includes four total studios including PUBG Studio, Striking Distance Studios, Bluehole Studio, and RisingWings.
PUBG Studio will continue to provide global support for PUBG and PUBG MOBILE (in select countries). The studio will continue to seek ways to develop and expand the PUBG IP in various fields, including its esports and entertainment business.
Striking Distance Studios is a AAA development studio led by Glen Schofield and is currently crafting an original narrative experience in the PUBG Universe.
Bluehole is committed to upholding its founding principles of creating and servicing premier MMORPGs, including TERA and it’s upcoming game ELYON, which is set to release on December 10 in South Korea.
RisingWings will focus on developing casual and midcore mobile games. The studio will continue to provide global support for its existing games, including Golf King – World Tour and MiniGolf King, while working on upcoming strategy, arcade, and outdoor sports projects set to release in the first half of 2021.
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About KRAFTON, Inc.
KRAFTON, Inc. is a collective of independent game development teams responsible for various entertainment properties, including PLAYERUNKNOWN’S BATTLEGROUNDS, ELYON, and TERA. The name, which is derived from the word craftsmanship, is an acknowledgement of the company’s never-ending pursuit of innovation and creating engaging experiences. KRAFTON currently consists of PUBG Studio, Striking Distance Studios, Bluehole Studio, and RisingWings. For more information about KRAFTON, please visit https://www.krafton.com.
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