VentureBeat interview highlights how interoperable rewards are designed to drive in-app purchases
February 10, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Scuti
New York, NY, Scuti founder and CEO Nicholas Longano claims brands are integral to video games. Brands can not only drive new revenues through gCommerce, but also fuel in-app purchases for every game.
All entertainment industries, from sports to music to television, are powered by brands. Most of the internet and social experiences we know today are brand-fueled. And, when done correctly, so can games…but, unfortunately, most ad-driven game execution is simply done wrong.
“Too many advertisements drive the player out of the game and break the immersion,” Longano says. “The game maker gets nothing on transactions which occur outside the game and the disruption to the player is enormous. This should not be happening in games today and will never work in the metaverse tomorrow.” Longano, who pioneered in-game advertising with Massive Inc back in 2004, knows a lot about advertising and how it can be implemented correctly in games. He has also worked with Vivendi Games, Blizzard and Valve and was General Manager of Universal Interactive...so he knows a lot about games, too.
Every game needs revenue. And most revenue is derived legitimately and provides a player with the value-exchange they need. The industry knows fully well that driving in-app purchases is very difficult — especially for free-to-play games where less than 5% of players actually purchase in-app items. The solution for game makers is right in front of their very noses. “Everyone shops,” he says. “gCommerce allows game makers to tap into a completely new revenue stream — one that is 26X greater than the entire gaming industry.”
And players do, indeed, shop — to the tune of a staggering $4.9 trillion a year. If the gaming industry can drive just 1% of eCommerce revenue through games, it would generate an additional $49 billion to the industry. That’s almost a 30% lift in revenue just by integrating platforms like Scuti.
Studies state that 51% of gamers would love to buy physical goods from within games. That same research shows that 56% of gamers are more likely to buy a brand that they discover within their games, and, of these, 4 out of 5 consumers are more likely to engage with brands that offer rewards.
Platforms like Scuti have created ways for players to earn rewards to purchase real-world products or exchange them for in-game credits. It’s a direct value exchange.
What we have learned is the indisputable fact that gCommerce is the here-and-now way to add an accretive revenue stream to any game. And gCommerce, which rewards players for every physical purchase, is the gold standard.
Now, what if players who earn rewards can exchange them for in-game currency or items (skins, gold, gems, loot boxes, or anything at all within the game)? A system which converts players to purchase in-app that is paid for by brands. The players are literally getting something for nothing.
Brands are the true benefactor of gCommerce. “I joined to make sure that Scuti did brand-fueled rewards the right way and without any friction points between brands and players”, says Marc Fonzetti, Scuti CRO & CMO, and a 20 year marketing veteran for Reckitt Benckiser, Verizon, and Future plc. “Our value proposition is very simple for Brands who get a guaranteed ROI with our Revenue Share product listings, branding and attribution with our Media, and get to create the types in-game integrations that players love – bringing together their real and virtual worlds. Scuti now opens up the walled garden of video games and creates a harmonious platform for Brands, Game Makers, and Players to mutually benefit from each other”.
"Interoperable rewards platforms like Scuti are vital to every game today and the metaverse tomorrow to help game makers and brands drive optimal loyalty, retention, and conversions. Players are empowered to use these rewards to enhance their game experience.” Longano says, ”Brand-fueled rewards through Scuti will be the future drivers of in-game purchases for every game.”
Read more on VentureBeat
About Scuti
Scuti™ is the leading interoperable player rewards marketplace connecting video games, the real world, and the metaverse. Scuti was designed to fix video game monetization and operates across all games and devices — allowing one universal reward and exchange system and a singular player persona across all video games and metaverse experiences.
For the first time, gamers can discover new offers and products, shopping directly from inside the main menu of any video game. Scuti allows gamers to play, view, and shop to earn rewards they can redeem to buy real-world products, in-game currencies, NFTs, and metaverse goods.
With Scuti, players, brands, and developers coexist and benefit from a democratized and harmonious marketplace.
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For more information, please contact:
Priscilla Vento | 30 Miles North PR | 310-593-3988 | [email protected]
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