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SCUTI PARTNERS WITH FITGMR TO SUPPORT HEALTH AND FITNESS IN ESPORTS AND GAMING

FITGMR, the performance and player development company in esports and gaming that  developed the first app specifically designed to meet the mental and physical demands of  gamers and esports athletes, has partnered with rewarded gCommerce company, SCUTI

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April 10, 2024

3 Min Read

[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Scuti :

NEW YORK, NY, APRIL 10, 2024 – SCUTI, the patented AI-driven eCommerce marketplace exclusively through games, announced today a partnership with FITGMR, the performance and player development company in esports and gaming. FITGMR developed the first app specifically designed to meet the mental and physical demands of gamers and esports athletes.
 
Through this collaboration, gamers can now purchase physical products from SCUTI directly through the FITGMR app and utilize earned rewards to access one-on-one coaching sessions and cover their FITGMR subscriptions.
 
FITGMR, which was born out of collaboration with North American esports organization Cloud9, provides coach-led programming tailored to athletes' needs, encompassing health and performance metrics, fitness tracking, and leaderboards. Integrating SCUTI’s marketplace into the FITGMR app allows users to earn rewards for completing tasks within the app’s various programs. 
"FITGMR and Scuti are both pioneers, who are committed to creating positive change in the gaming space.  Connecting health and wellbeing with gaming through this integration is an incredible manifestation of our shared mission." said Kristin Anderson, Co-Founder & CEO of FITGMR.
 
SCUTI’s loyalty points offer added motivation for players to engage with FITGMR and pursue their physical and mental fitness objectives. Players can earn loyalty points across any SCUTI-connected experience and redeem them for FITGMR subscriptions.
 
Nicholas Longano, CEO of SCUTI, emphasized the significance of player well-being, stating, "This partnership with FITGMR allows us to reward players and provide them with access to the mental and physical conditioning that will enhance their gaming and everyday lives."
 
SCUTI’s non-intrusive marketplace seamlessly integrates into the lobby of games or mobile apps, enhancing user experience without disrupting gameplay. Through this partnership, FITGMR users can earn rewards and make purchases of physical products, receiving up to 5% back in loyalty points, which can be exchanged for subscriptions and one-on-one coaching sessions from the FITGMR app.
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About SCUTI
SCUTI is an AI-driven marketplace and a pioneer in rewarded gCommerce, accessed through video games connected to the SCUTI Network. SCUTI provides gamers direct access to curated products, promotional offers, and exciting rewards, which can be redeemed for in-game currency or to purchase physical goods in the SCUTI catalog. SCUTI was built by video game industry veterans, with backgrounds from Blizzard Entertainment, Epic Games, Zynga, Electronic Arts, and Xbox Game Studios.
 
About FITGMR
Born out of Cloud9, one of the world’s most successful esports organizations, FITGMR is a performance and esports player development organization. FITGMR developed the first app specifically designed to meet the mental and physical demands of gamers and esports athletes and offers a science-based curriculum for secondary and post secondary educators and coaches to support healthy gaming education and practice. FITGMR’s Training Grounds is a premier comprehensive training experience that includes esport-specific in-game training, competitive league play, coaching, and community engagement. Training Grounds has furnished more players to the professional/semi-professional scene as coaches, players, and in esports careers than any other training organization. Learn more at https://www.fitgmr.gg/.

Media contact:
Priscilla Vento
[email protected]

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