Bill Barhydt will discuss the importance of the customer experience in mobile gaming on Jan. 4
January 4, 2006
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Sennari
Cupertino, Calif. & Las Vegas - Jan. 3, 2006 - Bill Barhydt, seasoned executive of Sennari, the world leader in CRM-based applications for mobile phones, will be participate on a panel entitled "Mobile Games: Advertainment and the Custom Branded Experience" at the 2006 CES Game Power and Mobile Entertainment Conference in Las Vegas.
As a mobile content category, games have evolved in the past three years into a multi-billion dollar industry. The release of every new mobile gaming platform, including customer relationship (CRM) applications, has played a vital role in triggering the games industry boom. Barhydt will lend his expertise on how the relationship between games and advertainment, in-game advertising and custom branded experience will help drive the mobile gaming industry as a form of entertainment.
The session will be held on January 4 from 3:45-5:00 pm and will feature panelists representing different sectors of the industry, including platform, content and commerce," with Mark Friedler, CEO of GameDAILY, as moderator.
Other members of the expert panel are:
Levi Buchanan, site editor, IGN Entertainment, Inc.
Scott Debson, VP, Licensing & Publishing, Zingy
Paul Handelman, VP, Publishing, Mobliss
Julian Corbett, VP, Business Development and Brand Partnerships, In-Fusio
Bill Nicholas Longano, chief marketing officer, Massive Inc.
Sennari recently introduced PrizePlayTM, a new category of mobile games with prizes, earlier this year and has already partnered with major carriers, including Vodafone. PrizePlay is a suite of games designed using a pay-per-play model with in-game prizes to encourage repeat play. Built on Sennari's proprietary mCRM platform, PrizePlay offers many interactive features including: real-time game interaction; in-game transactions that involve storing points, currencies, tokens or coupons; pay-per-play or tournament style gaming models; and in-game prizing.
"Mixing fun, interactive content with a rewards component and CRM functionality will become a major factor in loyalty as mobile content goes mainstream," Barhydt said. "Sennari's model introduces a new way of providing mobile games that not only have entertainment value, but also increase loyalty and provide real revenue potential, which hasn't been done in the past."
About Sennari
Sennari is the industry's first mobile loyalty and CRM platform that provides mobile carriers, and content companies with solutions for reducing churn and creating new revenue streams. Sennari's services enable all forms of consumer relationships within mobile applications, including transaction enablement, rewards programs and prize-based applications. Learn more at www.sennari.com.
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