Gaming team gets support from accessories maker.
January 5, 2006
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: SteelSeries
Copenhagen, Denmark - January 4th, 2006 -- SteelSeries, a market leader in gaming accessories owned and operated by Soft Trading, today announced a new partnership with the eSports organisations Team NoA and BrandTheGame. SteelSeries and Team NoA will be associated throughout 2006, and SteelSeries will provide Team NoA with their critically acclaimed headsets and mouse pads. The high praised product line from SteelSeries is now the official gaming-gear of Team NoA.
Team NoA have previously accomplished great results in some of the most prestigious eSports tournaments in the world, among the results are 1st place at CPL Winter 2004 and a gold medal at WEG Season1.
"We, as players, are very happy to sign with a big company like SteelSeries," said Jorgen 'XeqtR' Johannessen, in-game leader for Team NoA. "We like their new products as well as the old ones, and I am personally particularly excited to try the new Steelpad 5L mouse pad. We are confident that this new equipment will lift our game to further heights."
"I really appreciate that SteelSeries will help to reform NoA to be a professional top team again," said Danny "zonic" Sørensen, player for Team NoA. "I used the SteelSound 5H in Korea for 5 weeks while participating in WEG, and the sound really made me a better player during that period of intense gaming."
"Combining SteelSeries know-how in professional gear with Team NoA's continued effort to once again reach the highest level in international gaming is truly exciting," said Kim Rom, head of communications for SteelSeries. "We have every reason to believe that Team NoA can regain their former strength, and we are honoured to be a part of their journey to achieving stability and success."
"BrandTheGame is happy to cooperate with a company that looks to expand through all branches of gaming, and continually progress to make new innovative products to improve gaming worldwide," said Christian Thorbjornsen, manager of BrandTheGame. "We are very pleased with their professionalism, and are strong in the belief that this sponsorship agreement can lift both our respective brands to a higher level."
About SteelSeries
SteelSeries is a leading manufacturer of gaming accessories, including headsets, mouse pads and mouse accessories. SteelSeries have been on the forefront of professional gaming gear for 5 years, thanks to continued innovation and product development in cooperation with leading professional gamers. SteelSeries is constantly engaged in development and design, based on inspirational input from gamers across the globe. SteelSeries supports the growth of eSport through aggressive sponsoring of teams, organizations, news-sites, communities, tournaments and LAN-events all over the world. For more information please visit http://www.steelseries.com.
For further information please contact:
Kim Rom
Head of Communications, SteelSeries
E-mail: [email protected]
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