Redman Concocts Two Original Tracks for True Crime Soundtrack and Appears as Secret Character in the Game
September 28, 2005
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Activision
FOR IMMEDIATE RELEASE
Santa Monica, CA - September 27, 2005 - The "Funk Doc," Redman, headlines an eclectic NYC inspired soundtrack for Activision, Inc.'s (Nasdaq: ATVI) upcoming True Crime: New York City video game with two all-new original songs and the debut of "Rush The Security" from his upcoming album Red Gone Wild, scheduled for release on November 8. Redman will also appear as an unlockable character in the gritty drama, which is slated for release this fall.
In addition to Redman's tracks, the soundtrack perfectly defines the diverse sounds of the city and the high caliber action of the game with more than 80 licensed songs from NYC raised, or transplanted, punk, hardcore, hip hop and rock royalty who helped define the city's music scene including Jay-Z, Fat Joe, A Tribe Called Quest, The Ramones, The Velvet Underground, My Chemical Romance, The Bravery and Bob Dylan, among others, making this soundtrack the ultimate New York experience.
According to Shawn "Jay-Z" Carter, President and CEO of Def Jam Recordings, "This soundtrack is New York City."
"As an East Coast artist who paid his dues performing in the clubs of New York City, Redman's inspired rhymes bring the gritty realism of the city to life in our game," said Tim Riley, worldwide executive of music at Activision. "His bold lyrics and hard-edged funk beats capture the vibes of the city from Washington Heights to Harlem and all the way down to Battery Park."
True Crime: New York City is being developed by Luxoflux for the PlayStation2 computer entertainment system, the Xbox video game and entertainment system from Microsoft and Nintendo GameCubeTM. The game has been rated "M" ("Mature" - Blood and Gore, Intense Violence, Strong Language, Strong Sexual Content, Use of Drugs) by the ESRB and will release this fall.
The game will be showcased on Thursday, September 29 at the 8th annual The Power Summit, (http://www.thepowersummit.info/), an influential music convention which brings together tastemakers ranging from DJs to recording industry titans and major brands.
About Redman
This Newark, New Jersey native has been rapping for almost 10 straight years, delivering hits each time out. His five solo albums (Whut? Thee Album, Dare Iz A Darkside, Muddy Waters, Doc's Da Name 2000, Malpractice) and two collaborations (Blackout w/ Method Man and El Nino w/Def Squad) have placed the rapper in a hip-hop hall of fame. While some rappers just make songs, Redman's history proves that he is an all-around multi-talented hip-hop artist. He has also co-starred in the major motion picture, "How High" alongside Method Man.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.4 billion for the fiscal year ended March 31, 2005.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.
The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
2005 Activision Publishing, Inc. Activision and True Crime are registered trademarks of Activision Publishing, Inc. All rights reserved.
Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.
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