"Enthusiastic reception" reported in the US.
October 25, 2005
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Gizmondo
Los Angeles, 24th October 2005 - Gizmondo USA Inc. subsidiary of Jacksonville, Florida-based Tiger Telematics Inc (other OTC, TGTL) confirms its North American launch has gone according to plan receiving an enthusiastic reception from US consumers.
The Gizmondo, its games, and satellite navigation package went on sale on Saturday 22nd October 2005 at selected retail locations and the official website at www.gizmondo.com. The innovative kiosk marketing initiative went down particularly well with shoppers. The combination of high profile positioning and trained staff drew crowds who were given one-to-one demos of the new multi-entertainment handheld's six core functions (games, music, movies, messaging, a digital camera, and powerful GPS).
Capitalising on this successful initiative, the previously announced shopping malls (Atlanta, Boston, Dallas, Miami, Fort Lauderdale, Las Vegas, Chicago, Seattle and four prime locations in Los Angeles), will be quickly followed by a further 38 kiosks in similarly high-profile locations across North America.
The $30million marketing campaign, which kicked off last week with a full-page ad in USA Today featuring Verne Troyer, promises to turn heads as each new element is unveiled in the run up to Christmas.
Mike Carrender, CEO, Tiger Telematics, commented: "We're delighted with the response to the kiosk initiative, increased web traffic and initial sales from the website. The launch here in North America is a particularly important milestone for the company. From here we intend to escalate our launch activities and look forward to making further announcements as we roll out through retail."
Gizmondo is powered by Microsoft Windows CE advanced real-time operating system, boasting a 2.8-inch TFT colour screen with a Samsung ARM9 400Mhz processor and incorporates the GoForce 3D 4500 NVIDIA graphics accelerator. It provides cutting-edge gaming, multimedia messaging, an MP3 music player, Mpeg4 movie playing capability, a digital camera and a GPRS network link to allow wide-area network gaming. Additionally, it contains a GPS chip for location-based services, is equipped with Bluetooth for use in multi-player gaming and accepts SD and MMC card accessories.
(ENDS)
For further information please contact:
Global Media:
James Beaven
Indigo Pearl
+44 208 964 454 US Media:
Bryan Lam
Kohnke Communications
(415) 777-4000
About Tiger Telematics and Gizmondo
Gizmondo USA Inc and Gizmondo Europe Ltd. are owned subsidiaries of Tiger Telematics Inc (TGTL) and is the maker of Gizmondo, a next-generation mobile entertainment device. Launched in the UK in 2005, the gaming device includes built-in music, video, messaging and picture functions and GPS.
Tiger Telematics is a designer, developer and marketer of mobile telematics systems and services that combine global GPS functions and voice recognition technology to locate and track vehicles and people down to street level in countries throughout the world. The systems are designed to operate on GPS and are currently being marketed to GSM current and potential subscribers, primarily by the company's United Kingdom based subsidiaries.
'Gizmondo', 'Smart Adds', 'Gizmondo Games', and the 'Gizmondo' logos and devices are trademarks of Gizmondo Europe Limited. All rights reserved. All third party trademarks and/or copyright material are the property of their respective owners.
Except for historical matters contained herein, the matters discussed in this press release are forward-looking and are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that these forward-looking statements reflect numerous assumptions and involve risks and uncertainties that may affect Tiger Telematics, Inc. and its subsidiary businesses and prospects and cause actual results to differ materially from these forward-looking statements. Among the factors that could cause actual results to differ are Tiger Telematics Inc.'s operating history; competition; low barriers to entry; reliance on strategic relationships; rapid technological changes; inability to complete transactions on favourable terms; the schedule and sell-through for new software release; consumer demand for video game hardware and software; the timing of the introduction of new generation competitive hardware systems, pricing changes by key vendors for hardware and software and the timing of any such changes, and the adequacy of supplies of new software product and those risks discussed in the Company's filings with the SEC.
In light of the risks and uncertainties inherent in the forward-looking statements, these statements should not be regarded as a representation by Tiger Telematics, Inc. or any other person that the projected results, objectives or plans will be achieved. Tiger Telematics, Inc. undertakes no obligation to revise or update the forward-looking statements to reflect events or circumstances after the date hereof
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