First Mobile Game Featuring the Beloved M&M’S Characters Set to Launch in Spring 2022, Pre-Registration Available Now on Google Play
February 17, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Tilting Point
NEW YORK -- FEBRUARY 17, 2021 -- Tilting Point, a leading free-to-play games publisher, has partnered with developer Gear Inc. and Mars Retail Group, to create M&M’S Adventure, a fast-paced puzzle gravity blast game starring the beloved M&M’S characters. M&M’S Adventure will launch on Apple iOS and Android mobile devices in Spring 2022 and is available now for pre-registration on Android devices on the Google Play Store.
M&M’S Adventure is the first mobile game to feature the world-famous M&M’S characters and will take players on an adventure around the world traveling to incredible locations such as New York and Paris. M&M'S Adventure includes more than 1000 levels, and features multiple types of in-game events, including competitive leaderboards and month-long seasonal events, during which players will play unique levels and collect new characters. M&M’S Adventure is developed by Gear Inc. who are experts in casual game development with over 20 released games to date.
“Players will get to experience the iconic M&M’S brand through a mobile game for the first time, which feels exciting, fresh and totally natural at the same time,” said Samir Agili, president and Co-CEO of Tilting Point. “We look forward to delivering a new way to experience the M&M’S brand to fans around the world.”
Tilting Point currently has more than 35 developer partners and has great experience in boosting the global efforts of developers and connecting them with universally recognized IPs, such as M&M’S. M&M’S Adventure will benefit from Tilting Point’s expert services in app store optimization, marketing creative and UA management bolstered by Tilting Point’s user acquisition fund. Tilting Point has previously launched other top franchises in games, including SpongeBob: Krusty Cook-Off, Star Trek Timelines and Warhammer: Chaos & Conquest.
M&M’S Adventure pre-registration on Android devices is available now here.
For more information on Tilting Point, visit: https://tiltingpoint.com
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About Tilting Point
Tilting Point is a leading free-to-play publisher that powers up existing live games using deep marketing and product expertise, cutting-edge technology and a user acquisition war chest. Recognized as one of the top mobile game makers in the world by PocketGamer.biz in 2021, Tilting Point was founded in 2012, and has grown to a staff of over 200 people with offices in New York, Barcelona, Boston, Kyiv, Los Angeles, Seoul, San Diego & St. Petersburg. Tilting Point’s most successful games include SpongeBob: Krusty Cook-Off, Star Trek Timelines, and Warhammer: Chaos & Conquest.
About Mars Incorporated
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world's best-loved brands including DOVE®, EXTRA®, M&M's®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN'S ORIGINAL™, WHISKAS®, COCOAVIA® and 5™; and take care of half of the world's pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus and VCA™.
About Gear Inc.
Founded in 2006, Gear Inc is a mobile game studio located in Vietnam, with locations in Hanoi, Danang and Ho Chi Minh City. Gear’s game development team consists of more than 400 people. Having focused on full development for Free to Play games for the past 8 years, the teams have experience working on all types of games, from mid-core real-time RPGs to casual Puzzle and Casino games.
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