Our PR pal is to get his own snowboarding game. If we've read this right.
February 14, 2006
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Ubisoft
SAN FRANCISCO - FEBRUARY 13, 2006 - Today Ubisoft, one of the world's largest video game publishers, and Shaun White, snowboarding halfpipe Gold Medalist in the 2006 Winter Olympics in Turin and six time X Games Gold Medalist, announced an exclusive worldwide agreement to create video games inspired by White's world-famous snowboarding style. White will collaborate closely with Ubisoft's award-winning development teams to create video games for current and next-generation consoles.
"I'm stoked to be working with Ubisoft to develop a video game that captures the thrill of snowboarding like no game has done before," White said. "I'm a huge fan of Ubisoft games like Prince of Persia, so I'm excited to be able to combine what I love about snowboarding and gaming into an experience for everyone to enjoy."
At 19 years-old, White is one of the most talented professional snowboarders in the world. White is the only snowboarder ever to win the Winter X Games Gold in both halfpipe and slopestyle. In his Gold Medal winning performance at the Olympics, White landed back-to-back 1080-degree rotations grabbing his board on both and displaying the style and skill expected from the world's No. 1 snowboarder.
"Ubisoft is thrilled to be working on a video game inspired by and created with one of the top athletes in action sports today," said Christian Salomon, director of worldwide licensing. "As the sport continues to grow in popularity, Ubisoft is looking forward to bringing the groundbreaking innovation and high-quality game play we are famous for in other genres to snowboarding."
Ubisoft's Shaun White signature video game is expected in 2007. For more information about Ubisoft, please visit www.ubi.com and www.ubisoftgroup.com. For more information about Shaun White, please visit www.shaunwhite.com.
About Ubisoft:
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through its strong and diversified lineup of products and partnerships. Ubisoft has offices in 21 countries and sales in more than 50 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. Ubisoft generated revenue of 538 million Euros for the 2004-2005 fiscal year, an increase of 8 percent over the previous fiscal year at constant exchange rates. To learn more, please visit www.ubisoftgroup.com.
2006 Ubisoft Entertainment. All Rights Reserved. Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.
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