Grey importers to face "severe action" from official UK distributors Wild Things.
March 23, 2005
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Wild Things | UK based accessories specialist Wild Things Interactive Ltd has moved quickly to address rumours that grey importers are offering to supply the NubyTech range of licensed accessories to UK and european retailers.
The NubyTech range, which includes the Official Street FighterTM Anniversary Controllers, DragonBall Z Super Saiyan Glow Controller and Resident Evil 4® Chainsaw Controller, are fully licensed. Wild Things holds an exclusive agreement with NubyTech Inc to supply the range in the UK and other territories.
Wild Things Interactive Ltd MD Howard Jacobson said; "Demand for the range has been feverish and unprofessional opportunists are trying to grab a piece of the action by very dubious methods. So to protect the quality and reputation of the brand, Wild Things Interactive Ltd, NubyTech Inc and the copyright holders will take severe action against importers or retailers who infringe these rights. The official product is easily recognisable to us and we can identify non-official product."
Paul Chen, President and COO of NubyTech Inc added; "The boxed product which is produced for Europe carries CE certification and adheres to European packaging specifications. Products sourced other than through the official route do not carry certification and are therefore inappropriate to sell in the EU, they are also not authorised by NubyTech to be sold in Europe"
About Wild Things Interactive Ltd
Formed in 1993, Wild Things Interactive Ltd is one of the world's most respected designers and manufacturer of computer and video games accessories. The Wild Things team are regarded as the best innovators in the business and have won many awards around the world for their creativity.
About NubyTech Inc.
NubyTech Inc., headquartered in Los Angeles, CA, is a leading manufacturer and designer of video game accessories for major gaming systems including the PlayStation®2 Computer Entertainment System, Sony's PSP, Nintendo® GameCube®, Nintendo DS®, and Microsoft's XBOX® video game system. NubyTechTM focuses on exclusively on licensed accessory products and currently has over 20 licenses. For more information visit us at http://www.nubytech.com/
For further information contact:
Howard Jacobson
Wild Things Interactive Ltd
Tel: +44(0)29 20755774 Fax: +44(0)29 20759989
Email: [email protected]
Website: www.wild-things.co.uk
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