World's Sleekest 3D-Gaming Phone Powered by ATI

ATI | MARKHAM, Ontario, Mar 07, 2005 -- The IMAGEON^® 2300 media processor from ATI Technologies Inc. (TSX:ATY) (NASDAQ:ATYT) has been chosen by LG Electronics Co., Ltd, to power the industry's first hardware enabled 3D-gaming phone - its new SV360. Shipping later this year, the SV360 is the most powerful and most advanced 3D gaming phone offering a console-like gaming experience and ergonomics.

"LG chose ATI's IMAGEON 2300 for this new phone because they wanted a processor that could deliver an immersive and smooth gaming experience unlike anything previously available on a handset," said Paul Dal Santo, Vice President and General Manager, Handheld Products Group, ATI Technologies. "ATI is working with many wireless industry leaders to cultivate the mobile 3D ecosystem, bringing together content creators, hardware manufacturers and carriers, to help make mobile 3D gaming a reality."

The SV360, powered by IMAGEON 2300, enables compelling gaming on a higher resolution (320x240) landscape LCD display with crisp images rendered at over 10,000 triangles per frame - a visual quality threshold not previously attainable on mobile phones. Games and applications are able to fully benefit from the IMAGEON's hardware 3D acceleration through the OpenGL ES 1.0 mobile gaming API. The IMAGEON 2300's impressive rendering capabilities and low-power consumption, combined with the SV360's unique features such as the 3D user interface, gyroscopic controller and stereo speakers, deliver, for the first time, the high-quality, immersive gaming experience that consumers have been demanding for many years on a mobile phone.

ATI is the clear market leader in the design and manufacture of discrete media processors for mobile phones with more than twenty handset models marketed by many of the world's top manufacturers.

For more information on ATI's IMAGEON products, please visit www.ati.com.

About ATI Technologies

ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost graphics processor unit (GPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld device markets. With 2004 revenues of US $2 billion, ATI has more than 2,700 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

Copyright 2005 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

For media or industry analyst support, visit our Web site at http://www.ati.com.