Aims to surpass $100,000 Guaranteed Donation to Susan G. Komen Breast Cancer Foundation
October 3, 2005
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: WorldWinner
Who: WorldWinner, Inc. (www.worldwinner.com), the leader in online game competitions, and the Susan G. Komen Breast Cancer Foundation.
What: For the second year in a row, WorldWinner will host a month-long series of online game competitions to support the Susan G. Komen Breast Cancer Foundation and its mission to eradicate breast cancer as a life-threatening disease. The competitions are part of WorldWinner's Compete for Pink program, which guarantees a minimum donation of $100,000 to the Komen Foundation. The more players compete, the higher the donation.
How does it work: Players compete in select online game competitions in one of six casual online games - SwapIt!, Paint Buckets, Solitaire Rush, 9-ball Pool, Word Mojo or Catch-21 - from which WorldWinner will donate 10 percent of entry fees to the Komen Foundation. Also, WorldWinner will donate $25 to the Komen Foundation for each member who registers through www.worldwinner.com/komen.
Why: Nearly 70 percent of WorldWinner's players are female, more than half of them between the ages of 25 and 54. These players are a subset of the 40 million women who comprise the female online games population. Working with the Komen Foundation allows WorldWinner to spread the word about breast cancer awareness to its 14 million players while raising money for breast cancer research and outreach programs.
When: Compete for Pink competitions run throughout the month of October in honor of National Breast Cancer Awareness Month.
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