JoWooD Productions starts marketing offensive in cooperation with X-Fire
August 15, 2005
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: JoWooD
Rottenmann, Austria, August 2005; JoWooD Productions, a leading European game publisher, today announced it has enterted into an international marketing offensive with Xfire, Inc. the fastest growing online gaming platform and community. Through this partnership, gamers will be able to meet their friends online, join their friend's games and receive all the latest information about JoWooD games, all at the same time!
"As Xfire has a significant userbase in Europe and the US it is the perfect platform to promote our games directly to our customers. We are really looking forward to this partnership which will increase the awareness of our games even more beyond Europe", said Mario Baumann, International Marketing Manager for JoWooD Productions. "This cooperation is the launch pad for a great partnership with Xfire".
"Xfire is very excited to work with JoWooD", said Mike Cassidy, CEO of Xfire. "This partnership will ensure that JoWooD's gamers will be able to find each other online while increasing JoWooD's presence with Xfire's more than 2 million registered gamers' community."
Initially, JoWooD and Xfire are working together on SpellForce 2, Gothic III, Panzer Elite Action, Hotel Giant 2, The Guild 2 and Ski Racing 2005.
JoWooD Productions Software AG
Shares of the JoWooD Productions Software AG are traded at the Vienna stock exchange, JoWooD is one of the leading publishers of computer- and videogames. JoWooD develops and publishes state-of-the-art entertainment software for all major existing and coming systems. JoWooD`s games are distributed in all territories by a worldwide net of distribution partners. Please visit the homepage www.jowood.com for further information.
Xfire, Inc.
Xfire, Inc. (www.xfire.com) is the fastest growing online gaming platform and community in the world. Xfire helps gamers play with their friends online much more easily. Xfire is also a server browser, IM, and file download system designed just for gamers. Xfire has nearly 2 million members in over 100 countries. The company was founded by Dennis "Thresh" Fong (World Champion of Quake) and Mike Cassidy (former CEO of Direct Hit). Xfire is funded by Draper Fisher Jurvetson and NEA.
JOWOOD PRESS SERVER
Press Contact JoWooD:
International PR Management
Tamara Berger
Phone:+43 (0)3614 2966-1049
Fax: +43 (0)3614 2966-1064
Udett Schaffrath
Phone:+43 (0)3614 2966-1037
Fax: +43 (0)3614 2966-1064
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