Young Bond Goes To School With Player One Mobile Game Young Bond "SilverFin"

Author: Player One

FOR IMMEDIATE RELEASE:

London, 6 January 2006 - Player One Limited, leading global publisher of games and entertainment content for mobile phones, is excited to announce the release of the first ever Young Bond themed mobile game. Licensed by Young Bond rights' owner Ian Fleming Publications Limited, "Young Bond - SilverFin" the game takes a look at an embryonic spy just embarking on a life of espionage which ultimately leads to his vocation as MI6's top secret agent.

"Young Bond - SilverFin" begins the story of one of the most iconic figures of our time. Based on the best-selling book by Charlie Higson, the game, to be released in January 2006, features 15 puzzle filled levels set over three locations with a variety of enemies to avoid. Can Young Bond's stealth action help him avoid the guards and stop him from being captured?

Pete Russell, MD for Player One, commented: "SilverFin begins the story of the boy who is to become the most popular fictional British hero of all time. James is a chip off the old block and we are delighted to be launching the first ever Young Bond game for mobile phones. Developed by Bafta award-winning company Morpheme, the thrilling game has unrivalled playability and captures the essence of the irrepressible Young Bond."

The Young Bond "SilverFin" game follows the story of the bestselling novel where an adolescent James has just started boarding school at Eton in the 1930's. From there, the action moves to the Highlands of Scotland, where Alfie Kelly, a local boy, has gone missing. Young Bond teams up with the boy's cousin, Red, to investigate the mystery and soon discovers that Alfie's disappearance is linked to a madman and his sinister plot for global power.

"Young Bond - SilverFin" is just one of a range of high quality licensed titles set for release this year. Future releases include "Mike Tyson Boxing", "Davis Cup Tennis" and "World Pool Championship (3D)", featuring world class players including Earl 'The Pearl' Strickland.

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Notes to editors:

To download the Young Bond - SilverFin game simply text GO PLAY 17 to 83055 * or visit www.playeronemobile.com.

About Player One Limited

Player One Ltd is a leading global mobile content provider and games publisher, leveraging World renowned sports and entertainment IP. Formed in 1999, the company has grown its stable of properties across a range of applications and platforms including Java and BREW and holds a rapidly expanding library of high quality sports and entertainment brand licenses content featuring some of the strongest brands in sport.

Recent successes include the acclaimed mobile phone games, "Steve Davis Snooker", "Pokermillion", "Michael Vaughan's International Cricket", "Manchester United's 6-a-side Soccer" and "The Grand National".

Pete Russell, CEO, Player One Ltd, +44(0)20 7 351 4224, [email protected]

Ian Fleming Publications Ltd (IFPL)

The company is wholly-owned by the Fleming family and controls the rights in SilverFin, as well as all the literary rights in all the original characters created by the late Ian Fleming. For many years, IFPL has commissioned continuation novels targeted at adult male readers, but in 2002 it turned its attention to introducing a younger generation of readers to Fleming's best-known creation.

SilverFin, Charlie Higson's first bestselling Young Bond novel published earlier this year, was one of the most talked about children's books of the year, described by the Independent as 'one of the publishing sensations of 2005'. Higson introduced the teenage Young Bond to a whole new generation of readers and his second book has all the deadly ingredients of an equally exciting bestseller.

Charlie Higson's second Young Bond book, Blood Fever is published by Puffin Books on 5th January 2006 at £6.99.

Player One - Licence Partners

IFPL, Manchester United, International Cricket Council, Pokermillion, Frankie Dettori, Michael Vaughan, Freddie Flintoff, Pat Cash, Steve Davis, British & Irish Lions, Jenson Button, Mike Tyson, Davis Cup, Young Bond, Darren Clarke, Ronnie O'Sullivan.

Morpheme

Formed in 1999 by three games industry veterans, Andy Fitter, Lucy Reed and Matt Spall, Morpheme focusses on the wireless interactive entertainment services such as SMS, WAP and Java. Morpheme is developing wireless content for release on all current and forthcoming mobile devices.

For further information, handsets and game demos:

Nick Goodmaker/Lucy Plosker @ The Promotions Factory -

Tel: +44 (0)20 7 580 6200

Mobile: +44 (0)7971 184 247

Fax: +44 (0)20 7 580 6558

Email: [email protected]

[email protected]

For further information or for press copies of Blood Fever -

Colman Getty PR

Lucy Chavasse [email protected] T: 020 7631 2666

Rebecca Salt [email protected] T: 0131 558 8851