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'Mail.ru has announced the launch of an off-line version of its social game Lovely Farm.'
There was only Russian PR available at corp.mail.ru so I've put a translated copy here. Here's a quick excerpt:
April 1, 2010, Moscow – The online social network [email protected] (Мой Мир@Mail.Ru) has announced the launch of an off-line version of its social game Lovely Farm. The top one hundred players in the online game will receive one acre of land each, in which they will have to demonstrate their real-life farming skills over a period of several months. A reality show of the same name is set to launch on the TV channel TNT on May 5, giving everybody the opportunity to follow their progress.
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