Bruce leads Blue Fang’s Synthetic Animal Team, which is focused on creating the technology, tools and processes that will enable Blue Fang to create expressive, intelligent and engrossing animal characters that will set the bar for the next generation of digital entertainment experiences. Prior to joining Blue Fang, Bruce was an Associate Professor at The Massachusetts Institute of Technology (MIT) Media Lab where he served as the Director of the Synthetic Characters Group. This group performed ground breaking research on behavior, learning and motor control for autonomous animated characters. As Director of the Synthetic Characters Group, Bruce has led teams that created and developed numerous award-winning interactive installations at such prestigious venues as SIGGRAPH, Ars Electronica, E3, and AAAI. An impressive list of published papers can be added to the list of awards he and his group have received, including Grand prize for “AlphaWolf” at the 2002 Digital Art Awards. Prior to joining the MIT Media Lab, Bruce held management positions at Apple Computer and NeXT Computer. Bruce holds a Master of Science degree in Management from the MIT Sloan School of Management and a Ph.D. in Media Arts and Sciences from the MIT Media Laboratory.