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Game PlatformsHow Genshin Impact Attracts US Spenders With Cinematic Ads Mobile RPG and Open World UA Creative TrendsHow Genshin Impact Attracts US Spenders With Cinematic Ads Mobile RPG and Open World UA Creative Trends
U.S. consumer spending in mobile action games rose 69% in 2021 largely driven by one open-world RPG: Genshin Impact. This report analyzes how Genshin Impact attracts high-value users in the United States and how RPG games can leverage that proven success.
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