Daily Fan-Focused Activations and Announcements Begin Today Leading up to the Annual Holiday on February 27
February 21, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: The Pokémon Company
London, United Kingdom — February 21, 2022 — On February 27, 1996, the first Pokémon video games, Pokémon Red and Pokémon Green, launched in Japan, kicking off a global phenomenon that would grow into one of the most popular and influential entertainment brands in the world. Each year, fans celebrate their love for Pokémon on this day as a community. To help them celebrate, The Pokémon Company International and its partners host a variety of fan-focused activations annually.
Beginning today, The Pokémon Company International invites fans around the world to get excited for this year’s Pokémon Day by unveiling news and events from across the franchise in the lead-up to February 27. These updates will be revealed globally on the brand’s official social media channels @PokemonNewsUK, and fans are invited to join the conversation with #PokemonDay.
“The Pokémon fan community is one of the most passionate and dedicated in the world. We look forward to helping Trainers celebrate their love of all things Pokémon from the Pokémon Trading Card Game to the video games, mobile apps, animation and more every year on Pokémon Day,” said J.C. Smith, senior director of consumer marketing for The Pokémon Company International. “Following Pokémon’s landmark 25th anniversary in 2021, one day did not feel like enough for Pokémon Day 2022, so we invite fans to join us in a weeklong countdown to February 27 and enjoy the daily surprise reveals and activations along the way.”
Additionally, Pokémon Center, the premier online destination for official Pokémon merchandise in the US, Canada and United Kingdom will be celebrating by unveiling and releasing a variety of new products featuring fan-favourite Pokémon throughout this week.
Fans around the world can also check their local Pokémon animation broadcaster and streaming services for Pokémon Day-related celebrations featuring classic episodes of the beloved series and movies. Curated collections of episodes and movies leading up to and on Pokémon Day are also available now for free on Pokémon TV.
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About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, please visit www.pokemon.co.uk.
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