Will Luton is a consultant in design, retention, marketing and monetisation for mobile and free-to-play videogames. He is also former creative director at Mobile Pie, an award winning mobile game developer based in Bristol, UK, working with clients such as BBC, EA's Chillingo, Aardman Animation and Spil Games. He writes a monthly column for Develop Magazine and his first book is due out in early 2013. He has also written feature pieces for Edge, Gamasutra, GamesIndustry.biz, PocketGamer.biz, GamesBrief and the New Statesman. He holds a BA (Hons) Computer Games Design and production credits for AAA titles including Space Siege and The Incredible Hulk whilst at SEGA Europe. He tweets on @will_luton and can be contacted at will-luton.co.uk